POSITION SUMMARY:
Under
the supervision of the Director of Communications, the Marketing Communications Specialist is
responsible for identifying and coordinating marketing communications and
outreach opportunities in support of Prince George’s County Public Schools’
(PGCPS) overall mission. This position performs duties essential to the overall
daily support of the Communications Office. The incumbent has the responsibility for
cultivating relationships with various stakeholder groups and assisting with
specialized publications. Work involves considerable knowledge of the
school system’s organization, policies, regulations, and an ability to exercise
tact and sound judgment.
DUTIES and RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Develops and implements marketing communications plans to support
a variety of efforts, including student and school achievements, teacher
recruitment, student enrollment, employee communications, and sponsorship
outreach;
Identifies, evaluates and executes opportunities to increase the
visibility of Prince George’s County Public Schools among key audiences and to
increase and retain strategic partners;
Acts
as a liaison and resource to other departments working on outreach and
engagement, publications, editing and content;
Creates,
delivers, edits and optimizes marketing plans and materials in support of
various offices within PGCPS and in support of the vision of PGCPS;
Manages the creation of school communications templates and other
visual materials;
Manages marketing communications projects that utilize third-party
graphic designers, photographers and video producers for design, marketing,
public relations and creative support services as needed;
Maintains brand consistency and graphic identity with a strong eye
for visual design elements, including logo design, creation of invitations and
other marketing materials;
Assists
with PGCPS advertising, branding, and outreach and engagement campaigns through
an integrated approach of internal and external communication, media relations,
media buying, social media, advertising production, graphic design and the
website;
Assists in the planning and execution of other team and
organizational priorities as needed, including public relations and charitable
giving events;
Manages sponsorship deliverables and sponsor prospecting,
including cash and in-kind sponsorships; and
Performs other duties as assigned.
QUALIFICATIONS:The requirements listed below are representative of the knowledge, skill, and/or ability required.
Extensive
public contact experience with people of diverse cultures, language groups and
abilities;
Demonstrated
skill in respectful and sensitive communication with people at all levels
within an organization who are diverse in their cultures, language groups and abilities;
Highly-organized;
experienced in managing production and workflow;
Ability to establish and maintain
effective and professional work relationships with other school officials,
representatives of the county government, and the general public;
Effective planning and organization skills, as
well as the ability to multitask and meet deadlines; and
Effective communication (oral and written) as well
as human relations skills.
EDUCATION and/or EXPERIENCE REQUIREMENTS:
Bachelor’s
degree from an accredited college or university in Communications, Public
Relations, Marketing or a related field; five (5) to seven (7) years related
experience, preferably in K-12 school marketing; any equivalent combination of
experience and training that provides the required knowledge, skills and
abilities.
CERTIFICATION REQUIREMENTS:
None Required.
SUPERVISORY RESPONSIBILITIES:
Provides guidance and
direction to department staff members.
PHYSICAL DEMANDS:
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to stand, talk, hear, walk, sit, and use fingers, tools or controls. The employee is occasionally required to reach with hands and arms and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision such as to read handwritten or typed material, the ability to adjust focus, and depth perception. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.
WORKING ENVIRONMENT:
The work environment characteristics are representative of those an employee encounters while performing the essential functions of the job.
ADDITIONAL INFORMATION:
Due to the nature of the position, work may be required outside of normal business hours, evenings and weekends.